Are you looking to add an order button to your pricing table in ClickFunnels? In this article, we will cover all the steps you need to take to successfully incorporate an order button into your pricing table on the ClickFunnels platform. Not familiar with ClickFunnels? No worries, we’ll start with the basics.
Understanding the Basics of ClickFunnels
ClickFunnels is a powerful online sales funnel builder that allows businesses to market, sell, and deliver their products or services online. It provides a range of tools and features to help you create effective landing pages, sales funnels, and even complete websites. While it offers plenty of functionality out of the box, sometimes you need to customize and optimize certain aspects to meet your specific needs, such as adding an order button to your pricing table.
What is ClickFunnels?
ClickFunnels is a software-as-a-service (SaaS) platform created by entrepreneur Russell Brunson in 2014. It is designed to help businesses, entrepreneurs, and marketers simplify the process of building effective online sales funnels.
Importance of an Order Button in ClickFunnels
Adding an order button to your pricing table is crucial for generating sales and conversions. When potential customers land on your pricing page and are ready to make a purchase, having a clear and prominent order button can significantly improve the chances of them completing the transaction. Without an order button, potential customers may become confused or frustrated and abandon the purchase altogether.
However, simply adding an order button is not enough. It is important to strategically place the button in a location that is easily visible and accessible to your website visitors. Studies have shown that placing the order button above the fold, where it is immediately visible without scrolling, can lead to higher conversion rates. Additionally, using contrasting colors for the button can make it stand out and attract attention.
Furthermore, the text on the order button itself plays a crucial role in encouraging conversions. Instead of using generic phrases like “Buy Now” or “Order Here,” consider using more persuasive and action-oriented language. For example, “Get Instant Access” or “Start Your Journey Today” can create a sense of urgency and excitement, compelling visitors to take action.
Preparing Your Pricing Table
Before diving into the process of adding an order button, it’s essential to ensure your pricing table is well-designed and includes all the necessary elements to inform and persuade your customers.
Designing an Effective Pricing Table
Your pricing table should be visually appealing, intuitive, and easy to understand. Use clear headings and organize your pricing options in a logical order. Highlight the features and benefits of each plan, and consider using colors or icons to make it visually engaging.
When it comes to designing an effective pricing table, there are a few additional details to consider. Firstly, think about the layout of your table. Will you opt for a simple, straightforward design, or do you want to incorporate more creative elements to make it stand out? Remember, the goal is to make it easy for your customers to compare the different pricing options and make an informed decision.
Secondly, don’t underestimate the power of visual hierarchy. By using different font sizes, colors, or even spacing, you can guide your customers’ attention to the most important elements of your pricing table, such as the features and benefits of each plan. This can help them quickly understand the value they’ll be getting for their money.
Essential Elements of a Pricing Table
When creating your pricing table, make sure to include the following key elements:
- Clear plan names: Use descriptive names for each pricing option. This will help your customers understand the differences between the plans at a glance.
- Features and benefits: Highlight the unique features and benefits of each plan. This will help your customers see the value in each option and make an informed decision.
- Pricing details: Clearly state the price of each plan and any additional charges or discounts. Transparency is key here, as customers appreciate knowing exactly what they’ll be paying for.
- Call-to-action: Include an order button that stands out and encourages users to take action. Make sure it’s easily visible and enticing, prompting your customers to click and proceed with their purchase.
Additionally, consider incorporating customer testimonials or reviews into your pricing table. This can add social proof and build trust with potential customers. Seeing positive feedback from others who have already benefited from your product or service can be a powerful motivator for users to choose your offering.
Remember, your pricing table is not just a list of numbers and features. It’s an opportunity to showcase the value you provide and convince your customers that your offering is worth their investment. Take the time to design it thoughtfully and make it as persuasive as possible.
Adding an Order Button to Your Pricing Table
Now that you have prepared your pricing table, let’s dive into the process of adding an order button. This crucial step will allow your customers to easily make a purchase and take advantage of the services or products you are offering.
Adding an order button to your pricing table is a simple yet effective way to streamline the buying process. By following a few easy steps, you can enhance the user experience and increase conversions on your ClickFunnels page.
Steps to Add an Order Button
Follow these step-by-step instructions to add an order button to your pricing table in ClickFunnels:
- Login to your ClickFunnels account and access the desired funnel where your pricing table is located. This will allow you to make the necessary changes to your page.
- Select the pricing table element within the funnel editor. This will enable you to modify the elements of your pricing table, including the placement of the order button.
- Click on the button element where you want to add the order button. This action will prompt a menu to appear, giving you the option to customize the button according to your preferences.
- Customize the button text, style, and settings according to your preferences. This step allows you to align the button with your brand’s aesthetic and messaging, ensuring a cohesive look and feel.
- Connect the order button to your payment gateway or checkout process. This final step is crucial as it links the order button to the necessary backend processes, allowing your customers to complete their purchase seamlessly.
Customizing Your Order Button
Once you have added the order button, you can further customize its appearance and functionality based on your needs. Experiment with different button colors, sizes, and placements to find the combination that works best for your pricing table and target audience.
Consider the psychology of color and how it can influence your customers’ decision-making process. A vibrant and eye-catching button might grab attention, while a subtle and elegant design can evoke a sense of trust and professionalism.
Furthermore, don’t underestimate the power of placement. Experiment with different positions within your pricing table to determine which location generates the most clicks and conversions. Remember, the goal is to make it as easy as possible for your customers to take action and complete their purchase.
Troubleshooting Common Issues
While adding an order button to your pricing table is relatively straightforward, you may encounter some common issues along the way. Here are a couple of troubleshooting tips to help you resolve any potential problems.
Resolving Order Button Issues
If your order button is not functioning correctly or not leading to the desired checkout process, double-check the button’s settings and connections. Make sure it is properly linked to your payment gateway and that all the necessary integrations are properly set up.
Ensuring Smooth Functionality of Your Order Button
Test your order button thoroughly to ensure it works flawlessly on all devices and browsers. Make sure it is responsive and that the checkout process is smooth and seamless. Remember to also test the process from a customer’s perspective to replicate the user experience accurately.
Optimizing Your Pricing Table for Better Conversions
A well-designed pricing table with a strategically placed order button can significantly contribute to higher conversion rates. Here are some best practices to optimize your pricing table and maximize your chances of generating sales.
Best Practices for Pricing Table Design
Consider these tips when designing your pricing table:
- Keep it simple: Avoid clutter and unnecessary information.
- Highlight the recommended plan: Emphasize the plan you want your customers to choose.
- Offer a money-back guarantee: Instill confidence in your customers by offering a risk-free guarantee.
- Add social proof: Include customer testimonials or reviews to build trust.
Tips for Increasing Conversion Rates with Your Order Button
Here are some additional tips to boost the effectiveness of your order button:
- Add urgency: Use phrases like “Limited Time Offer” or “Act Now” to create a sense of urgency.
- Offer incentives: Provide additional bonuses or discounts for customers who make a purchase.
- Use compelling language: Craft persuasive copy that motivates users to take action.
- A/B test different variations: Experiment with different button designs and placements to see what works best for your audience.
By following these guidelines and continuously optimizing your pricing table and order button, you can increase your chances of converting visitors into paying customers. Remember to regularly monitor your metrics and make adjustments based on real data to achieve the best results.
Now that you have learned how to add an order button to your pricing table in ClickFunnels, you are ready to start driving sales and increasing conversions on your website. Happy selling!